KILLER GAMES: Rockstar Games’ ‘Grand Theft Auto V’ Earns $800M in a Day, But Are Founders Creating Killers?

The release of Rockstar Games’ “Grand Theft Auto V” generated $800 million sales in 24 hours around the world, a record for any game from Take-Two Interactive, and the “GTA” franchise itself.

Success of the game bodes well for other tentpole game releases debuting this fall including the next “Call of Duty,” “Assassin’s Creed” and “Battlefield” sequels, as well as “Batman: Arkham Origins” and newcomer “Watch Dogs.”

The release of “GTAV” is certainly impressive, especially when compared to film releases.

The top three earners at the box office this year are Disney’s “Iron Man 3,” which generated $1.2 billion; Universal’s “Despicable Me 2,” at $840 million; and Warner Bros.’ “Man of Steel,” at $663 million.

“GTAV” boasted a budget just as lofty as most tentpoles, with Rockstar spending around $115 million to make the game and Take-Two another $150 million to market it throughout the year.

Of course, games are more expensive than movie tickets: “GTAV” is priced at $59.99 for the standard edition, $79.99 for a Special Edition and $150 for an exclusive GameStop edition.

“We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch,” said Take-Two CEO Strauss Zelnick in a statement of the game which has generated high scores from game critics. It has a 98 on Metacritic.

Read more: variety.com

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