After Netanyahu’s strategical campaign and reelection victory in Israel, conservatives can definitely learn some lessons from him in shifting the narrative.
By Ben Shapiro, Breitbart
How Netanyahu shifted the narrative in Israel makes for a compelling political case study in principle over prevarication.
How? He employed five key tactics — tactics from which American conservatives could learn:
Build Around a Personality. Netanyahu’s speech before Congress was the latest indicator that he was a world leader ready to face down the most powerful people in the world, including Iran and its new friends in the Obama administration. While many Israelis said they didn’t want Netanyahu as prime minister, they preferred him over his rivals in every poll for months before the election by a wide margin.
Don’t Back Down From A Fight. Netanyahu’s U.S. ambassador, Ron Dermer, knew that Netanyahu was dramatically at odds with President Obama over Obama’s pending nuclear arms deal with Iran. When Dermer negotiated an appearance by Netanyahu before a joint session of Congress with Speaker of the House John Boehner, and Obama retaliated by refusing to see Netanyahu, Netanyahu did not apologize or back down. Instead, he silently embraced the face-off with President Obama, who foolishly elevated Netanyahu by using the media to slam Netanyahu repeatedly.
Energize The Grassroots. The day before the election, Netanyahu stated that he would never support the establishment of a Palestinian state. This has long been Likud’s platform, but Netanyahu, after taking the prime ministership, had made noises about embracing the possibility of a Palestinian state. Many suspected that he embraced the possibility knowing that it was practically impossible, given the character of Israel’s enemies. But now, Netanyahu left nothing to chance: he wanted his supporters to know precisely where he stood.
Read more: Breitbart