Early on in my sales career, a few months after I had started with a company, my VP of Sales and I were looking at my lackluster numbers. When we discussed a few of my deals in detail, he said, “You’re selling to people who can’t buy.” It taught me a valuable lesson in sales opportunity cost: Talking with one person means you can’t talk to another, so you have to make sure whatever conversations you have are “moving the ball forward” – in other words, progressing toward the sale. Being in sales means many people just don’t want to talk to you so when you find someone who actually does, it’s easy to want to keep the conversation going. However, that person may not have the power or influence to make or help make the final decision. If you spend too much time with him, you’re losing out on other opportunities. The same can be said with spending too much time with those who will only buy a little as opposed to a bit more time (or sometimes less) with those who will buy a lot.
By going on The View this week, Carly Fiorina is selling the conservative message to those who either aren’t buying much, or not buying at all.
Carly has a great story. She started as a secretary for a real estate firm. Through hard work and determination, she earned her way up to HP’s CEO. She’s a pretty woman and an articulate speaker. Policy wise, for the most part, she would be a far greater elected official than Hillary – the putative Democrat nominee — could hope to be on her best day. But Fiorina’s appearance on a show with 2.7MM viewers (and declining) demonstrates she’s taking a play from the same book as far too many Republican candidates. It’s always-on-defense play called “we aren’t monsters.”
Poll after poll show those who identify as conservative outnumber those who identify as liberal by 2:1. My fellow Americans, we outnumber them 2 to 1. If we simply show up, the Left would not win another election.
In 2012, Mitt Romney lost by a mere 330,000 votes. From the same Breitbart article:
“Overall, voter turnout was down, from 131 million in 2008 to 122 million in 2012. Obama won 7.6 million fewer votes than he did in 2008, and Romney won 1.3 million fewer than McCain in 2008.”
Mitt Romney failed for a number of reasons, but he failed mostly because he didn’t fire up freedom-loving Americans to make the simple effort to vote. This is how much of a failure the Romney/Ryan campaign was. With everything Obama had done to our beloved country up until 2012, they couldn’t get a mere .001 of the US population to show up and just say, “Not Obama.” How can Republican candidates fire up freedom-loving Americans if they’re doing things like talking to people on The View?
To give you an idea of what non-Leftists expose themselves to on The View, watch the nine-minute Fiorina video here. Pay attention at 7:30 where Whoopi Goldberg begins a line of questioning, stops mid sentence, says to someone on stage right “Really?” and switches gears to ask Carly about abortion with the preface, “I’m sorry, I gotta ask this question.” Can there be any doubt Whoopi was obeying the order to go after Carly with a gotcha question intended to trap her into (Todd) Akinizing herself? A credit to Carly, Whoopi’s attempt overall failed.
Republican candidates, make sure you understand who your core audience is and isn’t. The voting public, people who can lift you up on their shoulders, are not on or watching The View. We listen to Rush (#1), Sean (#2), Dave Ramsey (#3), Glenn Beck and Mark Levin (tie for #4), and so on. Dennis Prager is tied for #10 but I have to give him a plug because he’s that good. We read Drudge, Fox News, The Blaze, Investors Business Daily, CNS News, etc. We congregate at gun and sporting shows, Tea Party meetings, barbeques, and patriotic parades for vets and Independence Day celebrations. We also work hard at our jobs so we don’t have much time for activities outside work and family. Most of us go to church on a regular basis.
Find the people who stayed home in 2012, and persuade them to join the fight. Show them why you’re different. Pledge your lives, fortunes, and sacred honor that you will not, under any circumstances, dishonor the promise the Republicans gave us in 2012 to stop Obama and undo the damage he and the Democrats have done.
This doesn’t mean you totally ignore people outside your base – you should speak to all Americans — but spend the bulk of your resources speaking directly to those who will uncross their arms, get out of their chairs, and make the effort to vote FOR YOU.