If something is working well don’t mess with it. Right? Maybe someone should remind THESE people.
The Marine Corps may scrap its iconic recruiting slogan, “The Few. The Proud. The Marines.”
The change is being considered ahead of a national advertising campaign slated to launch next year, according to reports in Marine Times.
‘The Few, The Proud’ does a great job distinguishing ourselves from the other branches and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist,” Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command told Marines Corps Times. “We believe the new campaign products require a unique tagline to achieve the effort’s objectives.”
The new advertising strategy — which will emphasize the fighting nature of the Marines — has already been approved by Marine Corps Commandant Gen. Robert Neller. Once developed, the new tagline would be used on recruiting materials replacing “The Few, The Proud” slogan.
He assures us this isn’t in response to female recruiting. It’s all about ‘clearly defining who we are and what we do’.
Because… what… A recruiting slogan should look like a Wikipedia entry? Is that what you’d have us believe?
Here’s a look at what they think ‘needs replacing’:
https://www.youtube.com/watch?v=MFOilBZvfeA
REALLY?
They’re going to scrap a singularly successful recruiting tool to become more PC.
What objective — specifically — do you think that will help accomplish?
