Is this the beginning of the end of the O’Reilly Factor?
A number of advertisers are pulling their ads from Fox News’s O’Reilly Factor after allegations of sexual harassment, inappropriate behavior, and verbal abuse by Bill O’Reilly.
The number is now at 22, with more expected. The Sleeping Giants is a Leftist social media campaign that encourages those on social media to publicly shame advertisers into pulling their ads from ‘controversial’ (READ: non-Liberal) media outlets. They successfully managed to shame 1,750 advertisers to not advertise on Breitbart, and they are now setting their sights on the O’Reilly Factor.
O’Reilly’s show may be taking a financial hit after BMW, Mercedes, Hyundai, Ainsworth, Constant Contact, Sanofi, GlaxoSmithKline, Allstate, Esurance, Untuckit, Mitsubishi, T. Rowe Price, Credit Karma, Coldwell Banker, Lexus, Bayer, Wayfair, Orkin, True Car, MileIQ, The Wonderful Company, and the Society for Human Resources Management all announced they would be removing their ads.
The list is expected to grow, with the Sleeping Giants setting their sights on The O’Reilly’s Factor after the anonymous group first launched a campaign that led Breitbart to lose more than 1,750 advertisers.
The backlash comes after a report in The New York Times revealed O’Reilly and Fox News paid five women $13 million to settle four cases of sexual harassment and one incident of verbal abuse in the past 15 years.
In addition to the five women, Wendy Walsh, a regular on his show, along with Andrea Tantaros, a former Fox News host, also accused the 67-year-old of inappropriate behavior.
The National Organization for Women is now calling for Fox News to fire O’Reilly, saying the network is ‘too big and too influential to simply let this go’…
…O’Reilly brought in more than $178 million in ad dollars in 2015 and $118.6 million in the first nine months of 2016, according to research firm Kantar Media.
Read more: Daily Mail
Over the span of 15 years, and there were four settlements of sexual harassment and one of verbal abuse paid out to five women for a total of $13 million. The women agreed to confidentiality and that they would not pursue litigation against Bill O’Reilly or Fox News.
Two more women, Andrea Tantaros and Wendy Walsh, did not settle, and have both claimed that O’Reilly behaved inappropriately toward them.
What do you think of the advertisers pulling out of O’Reilly’s show?
Let us know in the comments.