What do you think? Is it a bright idea? Or are they just addressing the wrong problem?
Ratings for the NFL have been down in the past year.
And ratings are the fuel that runs the league. Butts in seats by themselves aren’t going to cover those monster salaries. It’s all about the TV deals.
But if people stop WATCHING the games… the money dries up.
What needs to happen?
Fox Sports is going to try switching to a new kind of ad revenue, and see if that’s less intrusive.
NFL ratings dropped in 2016, and in an attempt to fix the problem, Fox Sports will reportedly experiment with six-second advertisements alongside their traditional 15- and 30-second spots.
According to a report by The New York Times, Fox Sports is attempting to make the six-second advertisement an ‘industry standard’.
‘When the six-second ads are placed in unique positions, it has the potential to gain even more attention than a traditional unit,’ said Fox Sports president Eric Shanks. —DailyMail
Maybe because these commercials are so short that you don’t have time to run for a snack or to the bathroom, they think people will be able to get more from them.
Think about the ads at the beginning of a Youtube clip, and you’re on the right track.
But will this even deal with the real issue?
Probably not.
Because polls said it wasn’t the commercials that kept people away. Or even the wall-to-wall political reporting of the election coverage.
A lot of the problem was because this guy…
…managed to alienate the fan base.
We covered that story here.
So, will ‘shorter ads’ make a difference for you?
Or have you already changed the channel?
 Effeminization Of The American Male
by Doug Giles
Doug Giles, best-selling author of Raising Righteous And Rowdy Girls and Editor-In-Chief of the mega-blog, ClashDaily.com, has just penned a book he guarantees will kick hipster males into the rarefied air of masculinity. That is, if the man-child will put down his frappuccino; shut the hell up and listen and obey everything he instructs them to do in his timely and tornadic tome. Buy Now:The Effeminization Of The American Male
