WATCH: New ‘Woke’ Gillette Ad Features Father Teaching Transgender How Son To Shave

Written by K. Walker on May 29, 2019

Is Gillette pushing an agenda or is this just another marketing ploy?

The company that sells you cheap razors for more than they’re worth has decided to use a transgender male learning to shave as the focus for their new ad.

Toronto-based artist, Samson Bonkeabantu Brown, was born female but has transitioned to male and is ready for that first shave and Brown’s dad, as well as the wokescolds over at Gillette, were there for that momentous event.

The ad was posted to Gillette’s Facebook page with the caption, “First Shave, the story of Samson” along with the hashtag #MyBestSelf.

It begins with Samson sitting on a sofa and speaking to the camera, “Growing up I was always trying to figure out what man I wanted to become and I’m still trying to find out what kind of man I want to become.”

After reviewing the steps, as Samson begins to shave, Dad Brown offers some words of encouragement, “Now, don’t be scared, don’t be scared. Shaving is about being confident.”

First Shave, the story of Samson | #MyBestSelf

Whenever, wherever, however it happens – your first shave is special.

Posted by Gillette on Thursday, May 23, 2019

The ad ends with the pair on the sofa again.

“It’s not just myself transitioning but everyone else around me transitioning,” says Samson.

The ad ends with the caption, “‘Whenever, wherever, however it happens — your first shave is special” and then cuts to a smiling image of Samson with the Gillette slogan, “The Best A Man Can Get.”

Really, Gillette? Samson Brown is transmasculine but is not and cannot be a man. Sorry to burst your bubble with biology, wokescolds.

I think Samson touches on the issue that many conservatives have and are criticized as being “intolerant” for their views. Samson says that it’s not just a personal transition, but “everyone else around me transitioning.” That’s just it. Many conservatives are questioning how to navigate the waters of gender on a spectrum when simply verbal affirmation of gender is enough to get a birth certificate changed. There are some people that aren’t making the physical changes that Samson has done, and yet, demands that the rest of us alter our view of reality to suit their feelings.

Not addressing some of these gender identity issues can cause disastrous consequences like the recent incident that tragically ended in a stillbirth because a transgender man went to the hospital not knowing the signs of labor and medical professionals didn’t suspect pregnancy because all documentation listed the patient as “male.” We need to be able to have rational conversations about the impacts of self-identification on things like medical records and sports.

But those on the left will tell you that all of that doesn’t matter because we need to be “tolerant” and “inclusive” as if concern for the health and well-being of transgender individuals is somehow hateful.

The ad is being lauded by the progressives:

Now, I don’t think that Gillette is pandering to the transmasculine community. If they were, that’s a very niche market. I do, however, think that they are pandering to leftists.

They’ve done it before.

The question is, will it pay off this time?

Gillette’s last attempt at using the #MeToo moment to rail against so-called “Toxic” masculinity didn’t go over well with consumers. 

Gillette was sufficiently humiliated on Twitter, as well as their own polling, and the gamble ended up hitting them right in the wallet.

ClashDaily compared the ad to an epic one by Barbasol in 2013, and well, there’s just no comparison.

It’s quite the gamble, I guess we’ll just have to wait and see if it pays off.

 Pussification: The Effeminization Of The American Male

by Doug Giles

Doug Giles, best-selling author of Raising Righteous And Rowdy Girls and Editor-In-Chief of the mega-blog,, has just penned a book he guarantees will kick hipster males into the rarefied air of masculinity. That is, if the man-child will put down his frappuccino; shut the hell up and listen and obey everything he instructs them to do in his timely and tornadic tome. Buy Now: Pussification: The Effeminization Of The American Male

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ClashDaily's Associate Editor since August 2016. Self-described political junkie, anti-Third Wave Feminist, and a nightmare to the 'intersectional' crowd. Mrs. Walker has taken a stand against 'white privilege' education in public schools. She's also an amateur Playwright, former Drama teacher, and staunch defender of the Oxford comma. Follow her humble musings on Twitter: @TheMrsKnowItAll