LMAO: Bud Light’s New Ad Makes Their Customers Look Like Idiots (VIDEO)

Written by K. Walker on June 23, 2023

Bud Light continues to try to staunch the bleeding over slumping sales, but only manages to shoot itself in the foot. Is this intentional?

It appears that Bud Light absolutely hates their former customer base.

We got that sense when a video of Alissa Heinerscheid, Bud Light’s vice president of marketing who is now on leave after the Dylan Mulvaney fiasco, went viral. Heinersheid showed disdain for the Bud Light customer base and a desire to be more “inclusive” by ditching the “fratty” base with its “out of touch” humor for a new, inclusive one that appeals to everyone.

That attempted pivot didn’t work out so well for them.

In response to the backlash, they keep trying to win back the base, but end up epically failing.

The new ad appears to take more shots at their customers as stupid.

The company hopes its new 60-second spot, set to the 1979 disco hit “Good Times” by the band Chic, can bring back customers. It shows people enjoying Bud Light despite facing some of summer’s biggest pain points, like sunburn or a sudden thunderstorm during a cook out. The ad was posted to YouTube on Thursday and the brand has turned off the ability to add comments.
In addition to the new spot, Bud Light’s broader ad campaign for summer includes partnerships with country singers to bring concerts to fans’ backyards and new ads featuring NFL players, including Travis Kelce and Dak Prescott, set to roll out in a few weeks. It’s also giving away $10,000 weekly to drinkers to “make summer easy to enjoy and stock up for all the backyard parties,” according to a press release.
The new ad is a continuation of its “Easy to Drink, Easy to Enjoy” that made its debut during this year’s Super Bowl. That spot featured actor Miles Teller and his wife Keleigh Sperry dancing and relaxing at home with a Bud Light.
Source: CNN Business

The new ad doesn’t seem to be going over so well.

The reaction has been pretty unanimous online — Bud Light thinks that their customers are idiots.

The video is being ratioed all to hell.

It’s so bad that they’re hiding replies, and some of that is for good reason. While many of the hidden replies are memes about Alissa Heinerscheid or a call for her to be fired, some people are replying with graphic sexual memes while others are posting very disturbing images of what the “after” of “gender-affirming” surgery looks like.

Here are just a few of the tame ones.

It doesn’t look like Bud Light is going to dig themselves out of this hole anytime soon.

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Valinsky, Jordan. “Bud Light rolls out a new ad campaign to turn around slumping sales.” CNN Business. June 23, 2023. https://www.cnn.com/2023/06/22/business/new-bud-light-ad/index.html

ClashDaily's Associate Editor since August 2016. Self-described political junkie, anti-Third Wave Feminist, and a nightmare to the 'intersectional' crowd. Mrs. Walker has taken a stand against 'white privilege' education in public schools. She's also an amateur Playwright, former Drama teacher, and staunch defender of the Oxford comma. Follow her humble musings on Twitter: @TheMrsKnowItAll and on Gettr @KarenWalker