Speaking at The David Horowitz Freedom Center’s “Restoration Weekend” in Florida on November 16, Pat Caddell indicted what he called the Republican “consultant-lobbyist-establishment” complex for losing a presidential campaign in 2012 President Barack Obama had no business winning.
“No presidential campaign should be run by consultants,” Caddell said. “They should be run by people who are committed to the candidate and not into making big money.”
Caddell, the former Jimmy Carter adviser who consulted on the “Hope and the Change” movie that profiled disaffected Obama 2008 voters who were not going to vote for him in 2012, warned Republicans that the consultant-lobbyist-establishment complex may threaten to take the party into oblivion if not marginalized.
The Romney campaign, Caddell said, was driven be establishment consultants and was a failure of mechanics and message.
“But most of all, it was a failure of imagination,” Caddell said. ““It was the single worst campaign in modern history of a challenger who had a chance to win … and that’s the truth and nothing can take away from that.”
Caddell said “Republicans never attempted to put a frame around the national election” because “the people who run the messaging in the Republican party and their consultants refused to do it.”
As a result, Rommey lost decisively to voters who voted for the candidate who “cares about me,” which was more than 20% of the electorate. Many of these voters are Reagan Democrats and independents.