He cites the company’s treatment of employees, including counseling and paying for ‘procedures’ for their transgender employees. He mentions that Sears’ executives help plan the Chicago Gay Pride Parade and even sit on the board of GLAAD.
At one point, he even mocks the American Family Association for having missed the relationship between Sears and gay media outlets, “The funny thing is that the AFA never even noticed that Sears not only was a founding advertiser on Logo, but it also was an original sponsor of gay.com chat. It was — and remains — highly unusual for a national brand to run in such an environment, since we all know what’s usually talked about in gay chat rooms can get pretty ‘blue.’”
So it would seem that Sears isn’t content with covert support of sexual anarchy and they want to step up their game. What better way to submit than to don the leather? I’m not quite sure what the railroad station agent and the watchmaker who founded the company would think but I’m pretty confident that Richard Warren Sears and Alvah C. Roebuck had enough business moxie to realize that you don’t compromise the integrity of your company by insulting the vast majority of your customers.
I hate to bring up the idea of supply and demand in a post about BDSM but did the Sears execs really think that their customer base was hankering for fetish paraphernalia? Or as Pete LaBarbera put it, “Our young men aren’t confused enough yet from all the ‘gay’ promotion and the gender-bending? – They need more attention from the “consensual sexual violence” crowd. Thanks, Sears! …God help us.”
Link for the ad (It looks like Sears is in the process of removing this item from their online store. Good thing we took a screenshot before they completely erased the evidence. Click here to view it.)
