GOP Punk Alert: Advice to the RNC: Don’t “Re-brand.” Fight.

Published on March 21, 2013

Screen Shot 2013-03-20 at 2.06.16 PMMichael Walsh- That’s it. Fight. Fight them on every front, fight them in every state, fight them on television and in print and on the airwaves. Confront them at every opportunity, seek out and embrace conflict, and fear not bullies like Chuck Schumer (the living embodiment of the Lefty Sneer), Dick Durbin, and passive-aggressive corruptocrats like Harry Reid. Don’t make nice with them, don’t play fair with them, don’t reach across the aisle and above all, treat them and their ideas with exactly the same amount of respect with which they treat yours: none. Contempt is the only language they understand.

Remember that, thanks to Hillary Clinton and the rest of the Alinsky Left, the personal is now political, so get personal; all’s fair in love and war, and politics isn’t love. As Pat Caddell just reminded the GOP, his team plays to win, and doesn’t really much care how it does it — “by any means necessary” is their motto. If you’re not using their own rules against them, you’re not playing the game.

Put them on defense for a change and see how they like it. Create your own version of Media Matters — tax exempt! — and cut their bylined operatives and apparatchiks off at the knees. Revamp Fox News’s prime-time lineup — I said this on the most recent NR Cruise, so I might as well own it — by redeploying Sean Hannity (who’s already got plenty of exposure on the radio) and Bill O’Reilly (whose Factor has devolved into a parade of tired hacks and buy-my-stuff hucksterism) and replacing them with some fresh new faces before their ratings start to slide. Hey, MSNBC’s doing it.

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