The NFL’s decision to ban rifle maker Daniel Defense from airing a commercial during Superbowl XLVIII has led to protests from America’s gun lobby.
In the clip, a former marine speaks about protecting his family in their quaint, suburban home.
He pulls into the driveway and then stops on the front walk, briefly scanning the neighborhood for snipers and suicide bombers.
The ad was banned last month for flouting the NFL’s gun rule which state: ‘Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.‘
Following the NFL’s ruling, Daniel Defense offered to replace the company’s logo with an American flag and/or the words ‘Shall not be infringed’.