DOES THIS KEVLAR MAKE MY BUTT LOOK BIG: School Shootings Spawn Bulletproof Backpacks & Clothes

Published on June 16, 2014

Some companies are trying to come up with an answer to school shootings by making bulletproof clothing, backpacks, and other products to protect children. See below from the Huffington Post:

WASHINGTON — The aftermath of school shootings is now all too familiar. The shock of the breaking news, the scenes of school evacuations, the ensuing political debate and the inevitable inaction. And for Ed Burke, the wave of new customers.

As CEO of the Massachusetts-based company Bullet Blocker, Burke sells one of the hotter goods in the body armor industry: bulletproof backpacks. And though he doesn’t revel in the fact that business tends to boom after school shootings, he sees his company as providing a service for increasingly nervous parents.

“Business is growing unfortunately due to all the things happening in the country,” Burke said.

Bullet Blocker’s co-founder, Joe Curran, built his first bulletproof backpack for his two kids after the mass shooting at Columbine High School in 1999. He realized the commercial potential, and began manufacturing backpacks and other school safety products for a wider audience. Today, Bullet Blocker produces iPad cases, notebooks, and school bag survival kits ($400 — advertised as a “great self contained kit to augment the reaction plans for school lock downs”).

The company has averaged 35 to 40 percent growth each year, Burke said. Last year, it grew by more than 50 percent. And when school shootings happen, like the one that took place last week in Oregon, interest spikes further.

Read more: Huffington Post