The ‘Animal Rights’ Gestapo has forced GoDaddy to pull their Super Bowl ad because of their Puppy Mill joke.
On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.
The 30-second ad featured a golden retriever puppy finding its way home after falling out of a truck, only to find its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser’s highly anticipated “Lost Dog,” a follow-up to 2014 Super Bowl favorite “Puppy Love.”
But many in the animal rescue community swiftly pointed out that dogs purchased online often come from “puppy mills,” and the hashtag #GoDaddyPuppy became a rallying point for critics.
GoDaddy CEO Blake Irving responded to the ad’s critics on Twitter this afternoon, vowing “we will not air it.”
Read more: Ad Week