JESSE JACKSON AND INTEL: More Racial Blackmail

Written by Michael Cummings on January 9, 2015

Mention the name Jesse Jackson and most likely you’ll see most Americans roll their eyes, chuckle, or offer a quick word or two to describe the “Reverend.” Leading the charge from his RainbowPUSH Coalition, Jackson can be found wherever the media’s narrative of racism sparks anew. Ferguson, MO and Michael Brown, New York City and Eric Garner, etc. — name the event where a black person is in a less-than-favorable situation and there’s little doubt Jackson or one of his henchmen is worming themselves into the morass to get on camera or stoke flames of outrage for an uninformed crowd.

“PUSH” stands for People United to Save Humanity, but if one didn’t know any better, one would ask what Jackson and his team are saving humanity from. We do know better, though, don’t we. We know Jackson is not trying to save anyone from tyranny, crime, discrimination, poverty, hunger, or illiteracy. No, Jesse Jackson is trying to save everyone from the burden of the dollars in their pockets.

What surprisingly found little press this week was a three-page encyclical Jackson released on his Twitter feed announcing a deal with the mighty computer chip company, Intel. In a five-year, $300,000,000 deal, Intel has agreed to set up a fund to promote diversity within Intel and the tech community.

Intel shareholders and employees should contact CEO Brian Krzanich and tell him to redirect that money to real value such as R&D or employee performance incentives. Granted, this $300MM represents only .5% of Intel’s $53 Billion price tag, but it seems to me that kind of cash could be put to better use.

From the press release (emphasis mine):

LAS VEGAS: January 6, 2015: Reverend Jesse Jackson and the Rainbow PUSH Coalition applaud Intel’s landmark diversity announcement to transform their workforce to achieve parity, or full representation of Blacks, Latinos and women, relative to the US population available by 2020. “Sitting in the front row as the invited guest of Intel to hear Mr. Krzanich’s keynote at the Computer Electronics Show, Rev. Jackson, stated, “RainbowPUSH argues that companies must set measurable diversity and inclusion goals, targets and timetables. …Intel CEO Brian Krzanich is demonstrating visionary leadership by committing the company to a bold new hiring and retention goal to mirror the face of America in its U.S. workforce by achieving full representation of women and under-represented minorities at Intel by 2020. Intel’s “parity 2020” commitment is a game-changer with the potential to fundamentally transform the diversity and inclusion landscape in the technology industry.” Jackson, who held an exceptional, private meeting with CEO Krzanich and Intel’s leadership team at their Santa Clara offices on December 11, added, “Intel has always been a leader in data transparency — for over a decade they’ve regularly released their EEO-1 and workforce diversity data, long before other tech companies did so last year.[“]

Note the exalted words of “front row” and “private meeting.” This is all you need to know about Jesse Jackson. He shows up at your front doorstep, makes a statement that amounts to “Hey, nice company. Be a shame if something happened to it.” He then hints that whispers of racism have floated through your company’s hiring practices or are inferred in your general working conditions such that, oh, I don’t know, maybe a lawsuit will be brought against you. You know of no racism at your company but, like other lawsuits, you just want this problem to go away. The corners of Jackson’s cake-encrusted mouth go northward, and he you offers salvation. Intel’s 2020 Parity is here.

It works every time. Don’t think for a second that a healthy portion of the $300MM will land somewhere in the bank account of our Most Reverend.

Please explain to me the benefit of forcing any company to mirror its employee demographics with the demographics of the United States. It takes no genius to understand profit and loss. Every company hires employees because its leaders can’t produce their products or services on their own. If they could, would it make sense to spend money where it’s not necessary? So they pay employees wages/salaries and certain benefits in return for their physical or intellectual labor. What in God’s name do employees’ skin pigmentation or genitalia matter? If the job is done, who cares?

Jackson and the like scaring companies into genuflecting at the altar of racism positively compromises any organization’s ability to make a good product, make a profit, and provide value to its stakeholders. I understand totally that Jackson’s motivation is money. I get it. What I don’t understand is why companies don’t tell this low life to take a flying leap.

Is there racism in this country? Probably, but nowhere near the level the Left says it is. Most American business owners and leaders want the best talent for the right price, so racism makes no sense on a balance sheet and would most likely be stomped out wherever it’s found, on its own. We don’t need Jesse Jacksons to get rich off a myth.

Please, Intel and everyone else, if you’re confronted with people like Jackson, don’t open the door.



Michael Cummings
Michael A. Cummings has a Bachelors in Business Management from St. John's University in Collegeville, MN, and a Masters in Rhetoric & Composition from Northern Arizona University. He has worked as a department store Loss Prevention Officer, bank auditor, textbook store manager, Chinese food delivery man, and technology salesman. Cummings wrote position pieces for the 2010 Trevor Drown for US Senate (AR) and 2012 Joe Coors for Congress (CO) campaigns.