PREACHY: Starbucks Launches ‘RaceTogether’ Campaign, Wants Baristas to Discuss Race with Customers

Published on March 17, 2015

Coffee and race talks go together like sugar and cream apparently. Whatever happened to just buying a cup of coffee without there being an agenda?

Starbucks is launching a new campaign geared toward having conversations on race between its employees and customers.

“Race Together” has already started in Oakland, Los Angeles, St. Louis, New York and Chicago. Over 2,000 Starbucks partners have discussed racial issues at open forums, and CEO Howard Schultz is pushing for more.

Starbucks baristas were given the option as of Monday to give customers cups with “Race Together” on them in the hopes of sparking a conversation.

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Read more: Washington Times