Starcbucks’ latest move to make more conversations about race seems to have backfired in their faces.
Twitter has ruthlessly mocked Starbucks campaign for the company’s new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.
One user tweeted, ‘I don’t have time to explain 400 years of oppression to you & still make my train’, while another pointed out, ‘y’all realize there are no coloured hands in the press photos right’.
A third speculated, ‘maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun’.
Corey duBrowa, the company’s Senior Vice President of Global Communications, was forced to delete his Twitter account, before re-activating it the next day.
‘Last night I felt personally attacked in a cascade of negativity,’ he said in a post on Medium. ‘I got overwhelmed by the volume and tenor of the discussion, and I reacted’.
Read more: Daily Mail
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