DEAR AMERICA: Bruce Jenner’s ‘Courage Award’ Was Bought Not Earned

Published on July 16, 2015

So it turns out this really was all one big PR mess. Who would have guessed?

Representatives of Caitlyn Jenner reportedly negotiated her ESPYs award in exchange for PR plugs in her upcoming TV series and threatened to pull out of her 20/20 interview.

Reports have emerged that Jenner’s team approached ESPN with the idea that she win the Arthur Ashe Courage Award just as details were being finalized for her 20/20 interview with Diane Sawyer on ABC.

ABC and ESPN are both owned by Disney, and ABC aired Wednesday’s awards ceremony.

‘It was a brilliant move because the executives at ESPN loved the idea, and immediately began making sure it got done,’ a source familiar with the negotiations told RadarOnline.

The talks hit a stumbling block, and Jenner’s agents were reportedly prepared to pull out of the interview with Sawyer.

‘It was ironed out, and ABC owns one of the biggest stories of the year.’

Read more: Daily Mail