Remember how young, hip Obama was Master of the New Media? Well… Not anymore.
In just a year, Republican presidential candidate Donald Trump and his close-knit family and team of social media warriors have shattered Internet records, collecting over 30 million followers and fans and generating billions of views, according to a Secrets analysis.
The social media #TrumpTrain, as fans know it, is driven by the candidate, who touches base with Twitter, Facebook, Instagram and even Snapchat 18-20 hours a day, sending out his own messages or quickly scanning those offered by his family and campaign team.
“The success to our social media is all Mr. Trump and his messaging. What sets his social media apart from the rest is simple — since day one, he has been directly involved and he LOVES communicating with the American people,” a top aide emailed…
…By comparison, Democratic challenger Hillary Clinton, who has had a decade of experience developing an online network, has fewer followers than Trump. And even when including her popular daughter’s followers and the huge network former President Bill Clinton has, her reach is still short of Trump’s…
…And it’s all being done without the huge social media team Clinton and others in the political world, like the White House, have. Clinton, for example, has at least 100 staffers working social media platforms for her. Trump has 131 total staffers for the whole campaign, according to Federal Election Commission records.
Read more: Washington Examiner
What is the difference? Exactly what it ought to be.
It’s the person at the top. He does it because he LOVES it… LOVES the engagement. Loves the glad-handing. Hearing the stories. All of it.
And people seem to like that.