Hey, Nike. This College isn’t impressed by your new ad campaign… and how many others do you think will be following their lead?
Isn’t advertising supposed to make people want to EMBRACE your brand?
If so, why did they pick someone so brutally divisive that he’s almost single-handedly tarnished the brand of the most popular professional sport in America? The very one that made him rich and gave him a platform.
We’re about to find out if he can have the same impact on a multi-national corporation.
Because so far, Nike’s choice has CERTAINLY had a reaction, just not the kind shareholders would WANT to see.
We’re mostly seeing a whole lot of blowback, and not just the hammering their stock prices took, either.
Many in the public are taking this campaign as a ‘line in the sand’.
They find themselves having to choose between “love of country” and the Anti-American, anti-authoritarian rhetoric of their new spokesman, Colin Kaepernick.
It was ‘Kap’ who literally praised a murderous thug like Castro while demonizing every man and woman who wears a gun and a badge to keep our streets safe when so many of the rest of us are soundly sleeping. He wore those infamous ‘pig socks’ and this smug Millionaire made point of choosing Thanksgiving Day to insult America.
Nike made its choice, and the public has made theirs.
Faced with such a choice, this school chose America over Nike.
“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” College of the Ozarks President Jerry C. Davis explained.
“If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
This is not the first time the small private Christian college has taken a stand on the anthem issue. In October of 2017, the school made it a policy that all coaches and players had to show respect for the anthem.
Nike gets to test that theory about ‘bad publicity’.
Which should be interesting now that bad publicity can NOW mean your brand or slogan gets turned into an embarrassing meme.
Is this free publicity? Or an anchor around your neck?
Was this the right decision by the Ozarks, or do you think the school’s boycott is an overreaction?
Kaepernick’s new ad campaign with Nike is talking about his sacrifice…
He made the decision to kneel and protest the anthem.
He made the decision not to sign with the Broncos when he had the chance.
And now, teams won’t touch him for fear of alienating the very patriotic fan base.
But in the booming Trump economy, even Kaepernick can’t stay jobless.