Suddenly, the Cookie Monster character makes a whole lot more sense.
A study was looking at the neurological effects of chocolate chip cookies on brain chemistry, and they came up with a surprising discovery about just how powerful the neurological effect of a simple chocolate chip cookie could be.
No, we aren’t kidding.
They compared the way a chocolate chip cookie hits you to cocaine.
The only thing faster than the expanding market for cookies is the expanding waistline of consumers. A recent study from the University of Bordeaux “has revealed that sugar and sweet reward can not only substitute to addictive drugs, like cocaine, but can even be more rewarding and attractive. At the neurobiological level, the neural substrates of sugar and sweet reward appear to be more robust than those of cocaine.”
…A regular chocolate chip cookie, with 2.5 grams of sugar, the report says, “induces some of the same responses as cocaine.” Factor that in with the presence of chocolate, which “contains small amounts of a compound that trigger the same part of your brain as the addictive ingredient marijuana” and it makes for quite the heady blend.
Wait — Does this make Mrs. Fields and Mr. Christie rival drug cartels?