That’s a bit of a mixed message there, Mini Mike. You’d think someone with an entire media organization named after him would be better at this.
After the disaster in the Iowa Democratic caucuses, Mike Bloomberg announced that his campaign was going to double its advertising budget. In addition to the usual television, radio, and online advertising, Bloomberg is dropping some cash into a questionable new form of advertising — paying social media influencers to promote his campaign.
Bloomberg has begun a marketing campaign using TRIBE which connects brands with content creators who are willing to promote them for a fee.
The Bloomberg campaign has quietly begun a campaign on Tribe, a “branded content marketplace” that connects social-media influencers with the brands that want to advertise to their followers, to pitch influencers on creating content highlighting why they love the former New York City mayor—for a price.
For a fixed $150 fee, the Bloomberg campaign is pitching micro-influencers—someone who has from 1,000 to 100,000 followers, in industry parlance—to create original content “that tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected.”
“Are you sick of the chaos & infighting overshadowing the issues that matter most to us? Please express your thoughts verbally or for still image posts please overlay text about why you support Mike,” the campaign copy tells would-be Bloomberg stans under the heading “Content We’d Love From You,” asking influencers to “Show+Tell why Mike is the candidate who can change our country for the better, state why YOU think he’s a great candidate.”
Source: The Daily Beast
Yes, this will seem completely genuine because Mike is so cool and such a hip dude.
It won’t look forced or anything…
https://twitter.com/Mike2020/status/1225494367663603712?s=20
As influencers are being paid to make the campaign look cool, Team Bloomberg is posting really awful memes on his social media accounts.
Who could forget the Mike Meatball?
https://twitter.com/Mike2020/status/1217254115132235776?s=20
— ALX ?? (@alx) February 7, 2020
There are also terrible videos like this overtly pandering one for Big Gay Ice Cream.
https://twitter.com/Mike2020/status/1222324982786797568?s=20
That was so bad.
Does anyone believe that Mr. Regulate Soda actually eats ice cream on a regular basis? It’s about as authentic as that video of Elizabeth Warren swigging back a beer.
It seems that Team Bloomberg is really good at making things that are really bad.
After President Trump’s Celebratory Acquittal Presser on Thursday, Bloomberg apparently paid someone to make a video of Trump speaking and replacing his words with the word “lie” as a gingerbread man dances on his shoulder.
I know what you’re thinking, but I don’t know why either.
Just watch:
https://twitter.com/Mike2020/status/1225566201079848960?s=20
Apparently the gingerbread man’s butt is smoking because Trump is lying. I think they’re going with the “Liar, liar, pants on fire” taunt that children use… but the gingerbread man isn’t wearing pants and the flames are purple for some reason. And he’s dancing. And smiling. It just doesn’t make any sense.
It also goes on for two and a half minutes.
In Hamlet, Shakespeare wrote, “brevity is the soul of wit” and this lingering, disturbing video drags out the unerring accuracy of The Bard’s premise.
The video could be used to replace waterboarding as a method of torture.
Trump’s favorite meme-maker thoroughly mocked the meme.
Mike Bloombox ACTUALLY PAID SOMEONE to do this.
😂😂😂😂😂😂😂😂😂😂😂😂😂😂 https://t.co/w94pTOhmtd— Carpe Donktum🔹 (@CarpeDonktum) February 7, 2020
It was disgusting what you did to that poor gingerbread man.pic.twitter.com/srvOtw1hve
— Carpe Donktum? (@CarpeDonktum) February 7, 2020
Agreed.
Imagine all of things that had to go just right to make this video possible.
Bloombox has to:
– Think of the idea
– Find someone willing to do it
– Decide on a gingerbread man
– Decide to make it look like he is farting
– Choose this music
– Post itThis is a Bonehead Miracle https://t.co/w94pTOhmtd
— Carpe Donktum🔹 (@CarpeDonktum) February 7, 2020
Another meme-maker actually managed to make it funny — by mocking Bloomberg.
Fixed it for you Lil Mikey https://t.co/u12h7SLAQh https://t.co/15r2jjXRm1
— Sol🎬 (@Solmemes1) February 7, 2020
Perhaps the worst thing about this gingerbread man thing is that it wasn’t the first time that it was used. That means that he paid someone more than once to make these awful videos.
https://twitter.com/Mike2020/status/1225128907805949952?s=20
Some things that Team Bloomberg posts just don’t make any sense.
Like the image below that seems to imply that Bloomberg is living in Trump’s head.
https://twitter.com/Mike2020/status/1225388672377221121?s=20
The problem is that “Mini Mike Bloomberg” is the forever name that President Trump has given to Bloomberg. This image just reinforces how small he is. It also makes it appear that it’s actually Bloomberg that is obsessed with Trump.
But then, these apparently aren’t the brightest folks around.
Team Bloomberg thought that this mocking ad on Full Frontal with Samantha Bee was worth drawing attention to:
https://twitter.com/Mike2020/status/1222722579162705921?s=20
Bloomberg would do better just setting fire to his money if this is the type of product that he’s getting.
But then, maybe it’s not about the money…
Bloomberg doesn’t like Trump and he’s committed to spending more to see him defeated even if he doesn’t win the nomination.
It looks like he’s going to be wasting a lot of cash in 2020.
