Corporate America’s Grand Social-Engineering Campaign

Written by Jeff Davidson on July 14, 2022

This spring, Michelob launch a commercial, unique in its approach to selling beer. A highly attractive red-headed woman in a very short tennis dress, holding a Michelob in her hand, dances down the court, in a highly suggestive, sexually alluring fashion. At mid-court, she joins her black male partner, and they toast, using their Michelob bottles. Nothing unusual here, undoubtedly we’ve all seen very attractive redheads in extremely short tennis skirts do a highly suggestive, sexually charged dance on the way to their male partner.

Now then, in viewing the long list of companies and products below, do you discern any common denominator?

ADT, Amazon, American Express, Amex Travel, Aplus.net, Armorall, AT&T, Axe Ice Chill, Bank of America, Behr Ultra, Bombas Underwear, Booking.com, Cadillac, Calvin Klein, Capital One, Carolina Keno, Casper Mattresses, Celebrity Cruises, Champion Windows, Chase, Cheerios, Choice Hotels, Cinemark, Clearblue, Coors Light, Corolla Cross, Corona Seltzer, Cricket, Credit Karma, Dawn, DirecTV, Disney Cruise Lines, Domino’s Pizza, Ecolab Science, Entresto, Entyvio, Expedia, Experian, Fidelity, Freshly.com, GEICO, GetRoman, GlaxoSmithKline Trelegy, Glidden, Grammarly, Grand Wagoner, Hagerty, Heineken, Home Depot, Honey Maid, Humira2, Hyundai, Ikea, Ingressa, JP Morgan, Kay Jewelers, Keebler, Kia Motors. Kohl’s, Latuda – Lupin Pharmaceuticals, Liberty Mutual, and LL Flooring,

Also Macy’s, Marriott Bonvoy, McDonald’s, Mercari, Michelob, Michelob Golden Light, Michelob Ultra, Miller Lite, Mountain Dew, My GMC Card, NBA.com, and Nestle’s, Nioxin, Nissan, Nissan Versa, Notre Dame University, Old Navy, Ocrevus-Genetech, Opendoor, Otezla, Pepsi, Polident, Progressive Insurance, ReMAX, Rocket Mortgage, Royal Caribbean Cruise Lines, Samsung Galaxy 21, Serta Arctic, Smile Direct Club, Smithfield Foods, Sonic, Spectrum Business, Spectrum Originals, Starbucks, State Farm, Subway, T-Mobile, Taco Bell, Tahoe South, Target, Terminex, TJ Maxx, Tide, Tommy John Underwear, TouchOfModern, Toyota, VacationsToGo, Valspar Paints, Vanda Pharmaceuticals, Visit Albuquerque, Visit Florida, Vivint Smart Home Security, Vizzy Hard Seltzer. Walmart, Wayfare, WeBuyAnyCar, Wells Fargo, White Claw Hard Seltzer, Wimbledon, Vacasa, Volkswagon, Vroom.com, and Zeluja.

Can’t guess? Every entity above features television commercials or web advertisements with a black male paired with a white female. Most couples appear to be married or part of a long-term relationship. In some cases, the pair appears to be dating.

Skewing Reality

While the incidence of mixed-race couples in society has been on the increase since the 1970s, since blacks represent less than 13% of the U.S. population and black men represent roughly 6% of the population, it is a statistical anomaly that so many TV commercials feature such a pairing, with white males out of the picture.

Some overly woke advertisers apparently need to re-affirm their virtue signaling. Armorall, Bank of America, Entresto, Entyvio, Freshly.com, Home Depot, Kay Jewelers, Michelob, Progressive Insurance, Sonic, T-Mobile, Taco Bell, and Toyota feature a variety of different TV commercials, with each pairing a black man with a white woman and, in many cases, in a car with white children in the back seat. In one Nestle’s commercial, the white wife of a black husband aggressively tells us her first name. One particular GetRoman commercial features two different pairings of a black man and a white woman, as does one particular Rocket Mortgage commercial.

Black man–white woman commercials are now so ubiquitous that in some cases you’ll see such TV commercials back-to-back, and occasionally even back-to-back-to-back. Even the unassuming or casual viewer might wonder, “What’s going on here?” Who decided to engage in mass social engineering?

Samsung, Budweiser, Trojans, Grey Goose Vodka, and PNC Bank depict a more casual relationship between a black man and a white woman. In other cases, only a fleeting glimpse of such couples is offered, as with Google, JCPenney, Nissan, and Busch Garden commercials.

Unlike Anything You’ve Ever Seen

In an Amazon TV commercial, a black man is brushing his teeth as a white woman sticks her head out of the shower and says, “That’s a low price,” as two children, one black and one white, are all in the bathroom with them at the same time.

A Bombas underwear commercial ends showing the backsides of a white woman and black man each in their underwear, holding each other, in a risque pose, unlike anything you have ever seen in a TV commercial.

Aleve features a white woman with a black child on her shoulders. Zeluja shows a gleeful grandmother accompanied by her two mixed-race grandchildren on a boat around the lake. Eyemed features an early 30s white woman embracing her apparent mixed-race son.

LL flooring features a couple lying on a hardwood floor. The white woman says, “I love you, Steve” and then the black man says, “I love you, Steve.” It turns out the flooring salesman is named Steve.

Unprecedented Scenarios

Anyone can be in love with anyone, and certainly, anyone can be in a relationship with anyone. What is unfolding in corporate and ‘progressive’ America that requires the over-accenting of mixed-race couples? Note that Hispanics and Asians generally are not part of this phenomenon.

Whenever a black man in a TV commercial is actually paired with a black woman, the black woman always has lighter skin. If a black man is featured with his apparent children, they always have much lighter skin, leading to the conclusion that the mother is white, such as with Truist Bank, Chevy Bolt, and Blue Cross of North Carolina. In many cases, the darker complexion for the man, the lighter complexion for any offspring. Is the underlying message that dark-skinned women are undesirable?

Jeff Davidson
Jeff Davidson is "The Work-Life Balance Expert®" and the premier thought leader on work-life balance, integration, and harmony. Jeff speaks to organizations that seek to enhance their overall productivity by improving the effectiveness of their people.