Target Partners With Designer That Makes Satanic Art For ‘PRIDE’ Collection — No, This Is Not Satire

Written by K. Walker on May 23, 2023

NOTE: This article may include commentary reflecting the author’s position.
They’re just being open about the connection now, I guess.

Target’s LGBTQ+++ line which has been introduced ahead of the leftist secularists’ Holy Season of Pride has been getting a lot of attention.

The line featured onsies with rainbows, “tuck-friendly” bathing suits, and explicit pro-trans messaging in the children’s line.

A video from a couple of moms in Wisconsin reacting to the line went viral not long ago.

Another video shows binding and tucking bathing suits for children.

Instead of apologizing, it seems that Target is just going to continue to double down on what one Disney employee called the Not-So-Secret Gay Agenda.

Target has partnered with an artist in the United Kingdom and despite the overtly satanic artwork, the higher-ups at the retail giant didn’t see any real flags.

Abprallen is a small business run by “Erik C.”, a self-described “gay trans man” (ie. a heterosexual woman who presents herself as a man) based in London, England.

Here is “Erik” introducing herself.

One of the shirts available from Abprallen features an illustration of the goat-headed Baphomet figure with the caption “Satan Respects Pronouns.”

“Satan loves you and respects who you are; you’re important and valuable in this world and you deserve to treat yourself with love and respect. LGBT+ people are so often referred to as being a product of Satan or going against God’s will, so fine. We’ll hang with Satan instead,” reads one post.

The founder has said that she doesn’t believe in Satan per se, but another post explains…

“Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love,” reads another caption on Instagram.

Target has contracted with Abrallen to sell three specific designs, but none of them have anything to do with the satanic messaging.

While Target does not sell Abprallen’s Satanist-inspired products, the retail giant approached Abprallen less than a year ago to design pride-related merchandise, according to the brand’s social-media post.
At one point Target sold three Abprallen items: a messenger bag saying “We Belong Everywhere” across trans-flag colors and planets, a tote bag with the message “Too Queer for Here” beneath a UFO, and a “Cure Transphobia, Not Trans People” sweatshirt. Only the sweatshirt remains for sale. It’s unclear why the other two items no longer appear on the Target website.
Source: National Review

In an announcement on May 9, “Erik” gushed about the partnership.

“I imagined what it would be like for a younger version of myself to see something more specific, more tailor made than a lacklustre rainbow flag,” reads the post. “I wanted to create a range that would embrace younger me and tell him that who he is is more than OK, that being trans is special and wonderful and that the closet is not made for him to thrive in.”

Here is the full text of the Instagram announcement:

“This has been so hard to keep quiet but I can now proudly announce that you can buy Abprallen in US Targets! Part one of the range includes a messenger bag, a tote, and a sweatshirt!
Available in Target stores and on their website. When they approached me to design a range for Pride I realised that I had an opportunity to create something huge, I was given a chance to make work that would be seen by countless people and I wanted to ensure that any young people who saw Abprallen in Target would know that who they are is beautiful, purposeful, and worth expressing.
I imagined what it would be like for a younger version of myself to see something more specific, more tailor made than a lacklustre rainbow flag. I wanted to create a range that would embrace younger me and tell him that who he is is more than OK, that being trans is special and wonderful and that the closet is not made for him to thrive in.
I am truly excited about this, and having to keep quiet about it for nearly a year has been incredibly hard! So I’m stoked to finally be able to talk about it! Please tag me if you buy anything or when you see my stuff in stores, I’d be so honoured and excited to see! (And I’ll give you a discount code as thanks!)
These have already got the transphobes infuriated with me and I feel like quite the celebrity to think that they believe this is all some big conspiracy and I have any power to brainwash anyone when I’m just some guy drawing pictures!”

Here is “Erik” wearing the “Cure Transphobia Not Trans People” sweatshirt that is still currently available at Target.

The Abprallen Instagram account features pastel artwork — much of it has very dark imagery.

Some art admits that the idea that you can change your body into the opposite sex is magical thinking, but advocates for dangerous medical interventions anyway.

Here, without comment are some of the Instagram posts that include the owner’s own words.

Many of the products and artwork feature religious symbolism.

Others appear to advocate outright violence.

In a separate post with artwork of Baphomet with mastectomy scars in the signature pastel color palette, “Erik” writes about how difficult it is to be called a “groomer” for her art and products geared for youth.

“This one was difficult to deal with as it referred to me as a groomer. It’s a right-wing, transphobic word that is currently being used against trans people who stick up for trans youth in the same was it was used against gay people for sticking up for gay youth,” reads the post.

It continues, “When I was in my very early teens I was groomed and in an abusive ‘relationship’/’friendship’ with a person ten years older than me, this lasted until my early twenties. I’m in therapy for it and I’m still working through it, I probably will be for the rest of my life in some way or another,” she explains adding, “The damage it has caused me is unquantifiable and for conservatives to throw the word ‘groomer’ around in such a blasé manner is unconscionable.”

This woman who now identifies as a “gay trans man” admits that she was groomed and abused and is going to therapy for it.

And she’s upset that people see the deliberate attempt to indoctrinate children with this religious ideology centered around sexuality before they can even comprehend the implications as ideological “grooming”.

But she’s unapologetic.

“Being called a demon is something I can cope with, and the idea of a trans demon is pretty damn cool, most of my work focusses on gothic or dark and satanic imagery juxtaposed with bright colours and LGBT+ positive messages,” concludes the post.

Satanists basically worship themselves, so it makes perfect sense for them to be aligned with “Pride.”

It looks like Target needs to get the Bud Light treatment.

Psalms of War: Prayers That Literally Kick Ass is a collection, from the book of Psalms, regarding how David rolled in prayer. I bet you haven’t heard these read, prayed, or sung in church against our formidable enemies — and therein lies the Church’s problem. We’re not using the spiritual weapons God gave us to waylay the powers of darkness. It might be time to dust them off and offer ‘em up if you’re truly concerned about the state of Christ’s Church and of our nation.

Also included in this book, Psalms of War, are reproductions of the author’s original art from his Biblical Badass Series of oil paintings.

This is a great gift for the prayer warriors. Real. Raw. Relevant.


Anthony, Abigail. “Target Partners with Satanist Brand to Create Items for ‘PRIDE’ Collection.” National Review. May 22, 2023.

ClashDaily's Associate Editor since August 2016. Self-described political junkie, anti-Third Wave Feminist, and a nightmare to the 'intersectional' crowd. Mrs. Walker has taken a stand against 'white privilege' education in public schools. She's also an amateur Playwright, former Drama teacher, and staunch defender of the Oxford comma. Follow her humble musings on Twitter: @TheMrsKnowItAll and on Gettr @KarenWalker