OOPS: Zuckerberg’s ‘Twitter-Killer’ Just Laid An Egg

Written by Wes Walker on August 7, 2023

With great fanfare, Mark Zuckerberg announced he was introducing an app that would be the end of Twitter (or ‘X’ as it is now known). That app was called ‘Threads’.

“70 million sign ups on Threads as of this morning. Way beyond our expectations.” Zuckerberg wrote on Threads at noon Eastern time on Friday.
The app went live on Apple and Android app stores in 100 countries at 7:00 p.m. Eastern Time on Wednesday and won’t have ads for now.
In the days leading up to Threads’ release, some people on social media referred to it as a “Twitter killer” because of the expectation that some users of the rival platform will jump ship in favor of the new app. Some Twitter users have expressed frustration with recent changes instituted by Musk.– CBS

Was that early success real? Or was it just a sugar high?

Gizmodo has produced some statistics for that:

We’re only a month out since Meta released its Instagram-tied Twitter-killer app Threads. Since then, the time users spent on the app has tanked. Now, two separate data analysis firms say that the number of users logging in each day on the app has similarly flatlined just a month after its release.

Similarweb, a digital intelligence platform, shared its data with Gizmodo showing Threads daily active users hovered around 49 million just two days after launch. By Aug. 1 that number had cratered to just over 9.6 million. Engagement is also way down from early in Thread’s lifespan. Similarweb’s data shows time spent on the app in all available markets peaked on July 6 at about 14 minutes a day, but that time has been cut to just 2.3 minutes by Aug. 1. — Gizmodo

Psalms of War: Prayers That Literally Kick Ass is a collection, from the book of Psalms, regarding how David rolled in prayer. I bet you haven’t heard these read, prayed, or sung in church against our formidable enemies — and therein lies the Church’s problem. We’re not using the spiritual weapons God gave us to waylay the powers of darkness. It might be time to dust them off and offer ‘em up if you’re truly concerned about the state of Christ’s Church and of our nation.

Also included in this book, Psalms of War, are reproductions of the author’s original art from his Biblical Badass Series of oil paintings.

This is a great gift for the prayer warriors. Real. Raw. Relevant.