Ring Spent Millions On A Super Bowl Ad… Their Competitor Replied Days Later, And It’s GENIUS!
One company's Achilles Heel is another company's Unique Selling Proposition
Having your competitor run an $8 Million dollar ad — cringy enough to springboard your own product? Priceless.
If you watched the Super Bowl — and even if you didn’t — you have probably heard some of the yearly buzz about the Super Bowl ads. And if you didn’t, folks who paid $8M for 30 seconds of ad space will be pretty upset about it.
The Ring Doorbell people decided to throw a spotlight on a lesser-known feature of their product — the ability to connect an entire neighbourhood of their cameras, and use AI to ‘look through’ those cameras to help families find their lost dogs.
Marketers saw this ad as endearing and wholesome. Who doesn’t like the story of a child finding his or her lost puppy?
Consumers saw this ad as moving one step closer to the Authoritarian Surveillance State hellscape that is emerging under Xi’s CCP, or (let’s be honest) cities like London, England.
If Ring bragging about their AI connectivity evokes ‘Skynet’ objections to the wider population, that creates an opportunity for anyone willing and able to jump on it.
All they need is what marketers call a Unique Selling Proposition. And Wyze cameras are built around a feature that is the exact remedy to the Big Brother issue.
Better yet, in the video they released as a counter, Wyze is leveraging the one rhetorical tool that Ring is powerless to refute — mockery.
Checkout the uncut version of our favorite Superbowl commercial pic.twitter.com/V3vaY3PYc4
— Wyze (@WyzeCam) February 11, 2026
This one feature will ONLY ever be used for finding dogs. No, really.
And their parody ‘Customer Reviews’ for Ring was a deft twist of the knife.
They were confident enough in their parody that they encouraged people NOT to buy Wyze security cameras with footage stored on your own SD cards instead of the internet, because then you wouldn’t be able to participate in this collectivist project.
I’d tell you to join the neighbourhood, but you’re already in it.
It’s an open appeal to privacy and individuality and less-than-subtle accusation that Ring is ripping a page out of 1984.
If their intended Audience is the fiercely-independent America consumer… that’s a helluva pitch.
And it was all made possible by their competitor’s $8M Super Bowl Ad buy.