OOPS: NFL Patriots Tweet Backfires In 1 Million Follower Campaign, Features @IHATEN******

How did the person in charge of the Patriots’ Twitter account not realize this? Or did he?

To celebrate reaching a million followers on Twitter, the New England Patriots’ social media team decided to start an online campaign.

They asked fans to retweet their message marking the milestone, and in return their name would be put on the back of a ‘digital custom jersey’.

However the plan backfired, and they ended up sharing a nasty racial slur.

The post, uploaded from the account @IHATEN******, ended up on the site on the back of the ‘digital custom jersey’ and was accompanied by a message saying ‘thank you for helping us become the first NFL team with 1 million followers’.

The racist tweet was on their account for an hour, until the mistake was realized and it was taken down.

Read more: Daily Mail