VIRAL PLEASE: ‘CATALIST’, Obama’s Database for Transforming The U.S.A.

Published on September 22, 2014

Here is one of the reason’s the left wins, because of insidious strategies like this. Check it out…

The Democrats and the institutional left have a new political tool that allows them virtually to ignore moderates yet still win elections.

This tool, the Catalist database, was employed in the 2012 election. That election defied conventional wisdom: Mitt Romney sought and won independent voters overwhelmingly, but still lost. If you wondered why the conventional wisdom about independents and moderates didn’t seem so wise in 2012, the answer is Catalist.

Beyond winning elections, Catalist also allows the Democrats to turn the policy narrative upside down and suffer no political consequence for implementing radical policies which appeal to their base. The Obama administration’s lurch to the far left without consequence can be understood by understanding Catalist. Obama thrives politically by satisfying his base. Simply, Catalist is a game changer not just for politics, but for policy. It is the left’s machinery for fundamentally transforming America.

And candidates, organizations, strategists, and consultants who do not understand what they are up against in Catalist risk being overrun.

Catalist grew out of the 2004 presidential election, where the Bush campaign enjoyed success in part because of a microtargeting strategy. Magazine subscription lists and church directories, for example, provided a way to identify and contact broad subsets of voters through direct mail or other generic contact. This success led Harold Ickes and other progressives to attempt to build a better mousetrap that helps progressives. It was first used by Obama in 2008, and was used with devastating effectiveness in his 2012 reelection.

To understand the power of Catalist, you must understand the complex Catalist architecture, and how it is different than anything used by the GOP or conservative causes.

Imagine the Borg in Star Trek. Every Borg unit can see what all the other units see. They share data and react in unison.

Read more: PJ Media

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