WHY SHOULD ANYONE PAY ATTENTION TO YOU? Selling, Communicating, Persuading Effectively

Written by William Pauwels on February 17, 2015

Nothing irritates me more often than an email message that promises something but requires me to click on a link – and then, when I do it, I get the same pitch all over again.

If you endure, and click a second time, chances are pretty good that you’ll get the pitch a third time. However, the third pitch may include a lengthy 15 to 30 minute dissertation followed by a guaranteed purchase of something or another.

I call this overselling; over communicating.

I’ve always believed that selling success requires one to make it Quick, Easy and Fun for customers to do business with you. Obviously, the promoters in question would disagree. But I for one refuse to go past a repeat message.

If someone wants to sell me, he must answer the following questions in two minutes or less: Why Should I Listen to You?  What Is It?  Who Says so?  Who Did It?  What Do I Get?  Why Should I Care?

These are the same questions that a salesman must answer when he makes a sales presentation, or an ad writer must answer when he or she constructs an advertisement, or an op-ed writer must dispose of in thirty seconds or less – or even a conversationalist must face when aiming at persuading someone to his point of view.

Of course, these questions are usually not spoken. They are subconscious questions that most potential customers, readers or listeners have upfront.

It also helps if a salesman, writer or speaker has something to show – that secures the prospects attention and interest – and is related to the item or idea being promoted.

So, all that being said, the practical response for those concerned about America might be asking oneself: Am I in the arena – doing my part to reach others and keep the public informed?

On this day after President’s Day, I wonder if you are doing your part to counteract the bias and leftist deceptions of the Federal Government and the mainstream media?

How? By staying informed via responsible, moderately conservative publications, writers, and commentators – committed to the traditional American-Way – and by passing on their views to friends and foes alike. 

Note: I’m not talking about extremist perspectives, which some may find offensive. I’m talking about “FYI-articles” that can set the record straight.

For example, when the media report unemployment at 5.7%, pass on related information regarding the 81% workplace participation rate. The population has increased dramatically in the past six years since Obama has been president – but the labor participation rate has significantly declined.

I could go on – but I trust you get my point: Don’t be fooled by the deceivers in Washington and their leftist friends in the media – who are trying to cover-up their failings. Enter the battle of ideas – of reports – against misinformation, distortions, deceptions, etc.  Seek to get the facts out, to persuade others.

Do it tactfully and politely. But do it.

William Pauwels
William A. Pauwels, Sr. was born in Jackson Michigan to a Belgian, immigrant, entrepreneurial family. Bill is a graduate of the University of Notre Dame and served in executive and/or leadership positions at Thomson Industries, Inc., Dow Corning, Loctite and Sherwin-Williams. He is currently CIO of Pauwels Private Investment Practice. He's been commenting on matters political/economic/philosophical since 1980.