What Happened To ‘Keep It Short And Simple’ — The KISS Principle?

Written by William Pauwels on September 12, 2017

Investor’s Business Daily reports a six-month high in economic optimism. It has been holding above the neutral level for twelve months — the longest streak in twelve years. Americans are more optimistic about the future of the overall economy and of their own finances … Obviously, the Trump Growth Agenda — with a successful businessman in charge — is having a positive effect, contrary to the smear-everything-Trump media/Democrat campaign …Good News!

What isn’t good news? Those continuing to do their best to make it as difficult as possible to negotiate this growing economy.

Does anyone besides me, for example, find ordering over the Internet confusing – difficult – cluttered?

There was a time when one could order a book from Amazon with a single click. No more. Now just a bunch of stuff and choices clutter every screen.

Clearly, the geeks have taken over digital purchasing by offering every conceivable option. I suppose job security is their motivation. Impress the boss with all their new capabilities – when simplicity should be their objective.

As a firm believer in the KISS Principle: Keep It Short and Simple , I think digital marketers are making a gigantic mistake by cluttering their screens with low probability options.

KISS has beneficial application in all kinds of areas – big and small!

For instance, why has Islam spread so rapidly?

Explosive birth rates are perhaps a primary reason.

However, I also think it has to do with the simplicity of the Muslim faith. Simple ideas – simple practices – simple admission.

When I compare the simplicity of Islam with that of Catholicism, the complexity differences are enormous. And I wonder why Catholicism is so complex. Just read the Catholic Catechism if you doubt my observation.

Certainly, Jesus’ teaching as depicted in the Bible was pretty simple. The same for his disciples: Love, forgiveness, belief, trust, hope, charity, and worship. Pretty simple values right? And immediate admission as a follower.

As a firm believer in the KISS Principal, i.e.., < strong>Keep It Short and Simple – I can’t help but think Jesus got it right – that his disciples got it right.

Image: Tobias Markmeyer; Photo by Tobias Markmeyer on Unsplash

Share if you agree there’s a lot of wisdom in the KISS principle.

William Pauwels
William A. Pauwels, Sr. was born in Jackson Michigan to a Belgian, immigrant, entrepreneurial family. Bill is a graduate of the University of Notre Dame and served in executive and/or leadership positions at Thomson Industries, Inc., Dow Corning, Loctite and Sherwin-Williams. He is currently CIO of Pauwels Private Investment Practice. He's been commenting on matters political/economic/philosophical since 1980.