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‘Language Loading’: Trying To Control Our Thoughts By Controlling Our Words

I know only one African American. She is a white woman who was born and raised in South Africa before emigrating to the United States.

So why do we refer to black Americans as African Americans? It is a language-loaded term introduced by cultural Marxism.

Language loading is a thought reform technique. The objective is to control your thoughts by controlling the words you use and don’t use.

Here’s another example.

You may say “refugee” or “undocumented immigrant” when referring to an illegal alien. However, you may not say, “illegal alien” when referring to an illegal alien. The objective is to reform your thoughts so you no longer view illegal aliens as illegal aliens but as immigrants.

Language loading terms may be neologisms introduced by cultural Marxism or they may be repurposed terms already in use.

As you read through the list below, ask yourself, (1) “What thoughts do each word evoke?” and (2) “Why do left-wing thought reformists want me to think those thoughts?”

Here are a few language loading terms that come to mind.

African American
cultural appropriation
gender fluid
gender neutral
hate group
indigenous people
native American
people of color
systemic racism
Uncle Tom
undocumented immigrant
white privilege
white supremacist

Terms you may not use

Chinaman (but “Englishman” is okay)
colored people
illegal alien
n****r (so offensive we dare not spell it)
princess (when referring to little girls)

Leftists are also fond of co-opting terms for misapplication.

Here are three examples.

We often refer to leftists as “liberals”. In reality they are anything but liberals. A liberal is one who embraces liberty. Leftists, however, embrace authoritarianism. So why do we call them what they are not? It’s a matter of language loading.

A genuine liberal would advocate the liberalization of gun laws and support school choice. Leftists do neither.

We also refer to leftists as “progressives”. In reality they are regressives who embrace the discredited 19-century Marxism cult. Leftists are not progressing forward. They are regressing backward.

There is nothing owned by communities in communist societies. What they call “communes” are actually effective slave plantations.

Everything is owned by the government. The government, in turn, is controlled by a handful of elite oligarchs. Those oligarchs are the slavemasters.

So why do we call them “communists”?

Nations, such as North Korea and Cuba, are not comprised of communes. There is nothing in North Korea that is owned by the community. Nothing in Cuba is owned by the community. They are massive slave plantations that encompass entire countries.

So how can we avoid this insidious thought reform trap?

First, we must be aware that the language-loading device is being implemented.

Second, we must re-calibrate our minds by literally re-minding ourselves of correct terminology.

Third, reverse language loading terminology by using correct terms. Say “homosexual” rather than “gay,” say “leftist” rather than liberal, and say “Marxist” rather than progressive.


Dr. Robert J. Lifton explains thought reform techniques including language loading.

Image: CCO Creative Commons; Excerpted from:

Kenn Daily

Kenn Gividen (aka, Kenn Daily) is the publisher of Now 64 years old, Kenn formed his conservative views at the age of 14 and was an early member of Young Americans for Freedom. He is a vociferous anti-racist but sets himself apart from most conservatives by refusing to be bullied into silence regarding racial issues. Violent black crime is a signature issue of his website. Kenn is a semi-retired business owner. He lives in Indiana with his wife of 40 years. He has two grown children -- a daughter and son -- four grandchildren, and two granddogs.

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