Someone Put Google’s Supposed Political Impartiality To The Test… Here Are The Results

Written by Wes Walker on August 27, 2018

If Big Tech were to have a political bias, which way do you think they would tilt? Is it to the Right or the Left?

With all the talk about Google being so impartial, one journalist did some searches, her results were pretty conclusive.

To test the premise, I performed a Google search for “Trump” using the search engine’s “News” tab and analyzed the results using Sharyl Attkisson’s media bias chart.Source: PJMedia

(Here is a copy of that chart)

If Google is as impartial as they would say it is, the ‘hits’ Google comes back with on a search for, say, news on ‘Trump’ should be more-or-less an even split between left and right leaning sources.

Is that how it shook out? What do you think Will?


I expected to see some skewing of the results based on my extensive experience with Google, but I was not prepared for the blatant prioritization of left-leaning and anti-Trump media outlets. Looking at the first page of search results, I discovered that CNN was the big winner, scoring two of the first ten results. Other left-leaning sites that appeared on the first page were CBS, The Atlantic, CNBC, The New Yorker, Politico, Reuters, and USA Today (the last two outlets on this list could arguably be considered more centrist than the others).

Not a single right-leaning site appeared on the first page of search results.

But it got much, much worse when I analyzed the first 100 items that Google returned in a search for news on “Trump.”

CNN, by a wide margin, appeared most frequently, with nearly twice as many results returned as the second-place finisher, The Washington Post. Other left-leaning outlets also fared well, including NBC, CNBC, The Atlantic, and Politico. The only right-leaning sites to appear in the top 100 were The Wall Street Journal and Fox News with 3 and 2 results respectively.

PJ Media did not appear in the first 100 results, nor did National Review, The Weekly Standard, Breitbart, The Blaze, The Daily Wire, Hot Air, Townhall, Red State, or any other conservative-leaning sites except the two listed above.
Source: PJMedia

Maybe you’re thinking — it’s a customized search history thing.

Nope. The experiment was tried on a number of different machines. Different logins. Different circumstances.

They’re clearly filtering out voices on the right. In an election year.

What could possibly go wrong? But RUSSIA is the ‘real’ threat to an unimpeded democratic process.

Feel free to see if, for example, Bing and Duck-Duck-Go serve you better.

PJMedia wasn’t the only one to try this experiment.

Trump isn’t just wanted by the Left who think that one day, they’ll finally nail him on some phantom ‘Russian Collusion’ allegation.

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