What Ryan Reynolds Did To Leverage That Infamous Peloton Ad Is Pure Marketing Genius (Video)
What do you do when a misfired commercial is Googled more than a Presidential Impeachment? If you’re Ryan Reynolds, you cash in on it.
Reynolds has a line of alcohol.
The actress getting dragged on Social Media over a commercial that the woke police decided to get outraged over needed a way to turn the page. No really, Peloton’s stock price dropped by millions over the negative response to their ad.
Shooting this ad was a win-win situation. Reynolds gets to catch in on the buzz to market his gin, and it helps the actress.
It shows the world that she hasn’t become radioactive and unemployable. It’s the opposite of cancel culture. (Isn’t the free market amazing!)
For those who missed it, we’ve got a clip with both videos stitched together.
The first part of the video is the original commercial, the scene with the gin is the second commercial.
This is what you get when you put together the Peloton ad and the Ryan Reynolds gin ad as one continuous story. Art. pic.twitter.com/WYlP6grZ2j
— Jerry Dunleavy 🇺🇸 (@JerryDunleavy) December 7, 2019
Well played Ryan.
As for that Peloton ad capturing more public attention than the Pelosi/Nadler/Schiff dumpster fire?
It’s true. See for yourself:
This week there have been more US Google searches for Peloton than impeachment. pic.twitter.com/Jo0YR4UsMs
— Elliott Schwartz (@elliosch) December 4, 2019
Ouch.
That’s pretty embarrassing for the #Resist crowd.