NOTE: This article may include commentary reflecting the author’s position.
Everyone is tired of the woke garbage shoved at us by every brand 24/7/365. Beer drinkers are no exception.
Recently, Bud Lite faced a massive boycott by conservatives after some idiot decided it would be a good idea to send a can to TikTok influencer and Womanface aficionado, Dylan Mulvaney, that featured his face on it to celebrate his offensive year of “girlhood.”
Anheuser-Busch lost millions in valuation after their non-pology and it looks like Molson Coors is taking the same path as they refuse to apologize for a feminist ad they aired in March in honor of Women’s History Month.
The ad features female comedian Ilana Glazer expressing annoyance at the sexist portrayal of women in beer commercials and calling it sh*t. She tells viewers that Molson Coors will take any “sexist” printed beer ads and turn them into compost to provide to female beer brewers.
It’s feminism and environmentalism all wrapped up into one!
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The 2-month-old video has suddenly resurfaced in the last few days after the Bud Light backlash.
For their part, Molson Coors is refusing to apologize for apologizing for their old, sexist ad campaigns. Instead, they’re now blaming customers for not finding the humor in the 90-second ad.
Miller Lite has hit back after the brewing giant was criticized for apologizing over its history of using bikini-clad women in their adverts.
Molson Coors, which owns Miller Lite, was quick to defend its latest one-minute-and-30-second advertisement with comedian Ilana Glazer – with the tagline ‘Bad $#!T to Good $#!T’
The company released the campaign for Women’s History Month in March, in which it bought up old marketing materials to turn them into compost, which could then be used to make fertilizer.
But the footage has resurfaced and was criticized in the wake of Bud Light’s disastrous campaign with trans influencer Dylan Mulvaney – and has been slammed by a senior Trump advisor.
A spokesperson for Molson Coors hit back at the claims the advert was woke, telling DailyMail.com: ‘This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer.
‘Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March.’
Source: Daily Mail
What the heck? Miller Lite ads weren’t just women mud wrestling. Sure they had that “catfight” campaign back in 2003…
…but that was followed up with another one that was clearly aimed at women.
There was self-deprecating humor in Miller Lite ads that reminded everyone that their product was the “everyman” beer.
They even made a series of ads poking fun at men that didn’t ask for Miller Lite by name. That included one with Meghan Markle when she was just a pretty face and not a narcissist hellbent on destroying the monarchy. Good times.
So how did they go from that to … whatever the hell that feminist ad is?
It’s as easy to explain as… ESG.
The push for all businesses to ensure that they have a high Environmental, Social, and Governance (ESG) score means that the woke crap will continue to be shoved at us ad infinitum.
Molson Coors is all in on the woke ESG agenda. (As if they had a choice.)
“The role of Diversity, Equity and Inclusion is the responsibility of all employees, every single day”
Here is Miller Lite’s internal Woke messaging for their employees. Either you support DEI or you can’t work there. pic.twitter.com/XS8ifLjRoD
— Mythinformed (@MythinformedMKE) May 17, 2023
Sure, they might say that they’re committed to this woke B.S., but just wait.
The Left’s worldview is like Frankenstein’s monster — it’s all just random bits stitched together and they don’t make a truly cohesive whole. Eventually, the Left will eat its own.
It’s only a matter of time before some wokescold notices just how bigoted and exclusionary Miller Lite’s ad is. After all, if porn is “empowering” to women as many on the Left say it is, then why is modeling swimwear bad?
The Left: ‘Onlyfans & sex work are empowering, stop trampling on women’s dreams’ 🤬
Also the Left: ‘Swimwear models voluntarily attending casting calls to star in beer adverts is disgusting. Here’s a hairy, sweary woman to tell you why you’re a dick. Buy our beer. Dick.’ 🤬🤬🤬 pic.twitter.com/VyrBVIxbGk
— Lord Flashheart (@Lordflashh3art) May 17, 2023
Someone ought to tell these beer marketing people that there are a lot of women out there that really don’t care if beer ads feature women in bikinis. Does it offend men when Terry Crews did those shirtless Old Spice ads? I didn’t think so.
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James, Emma. “‘Women shouldn’t be forced to mud wrestle in order to sell beer’: Miller Lite trashes its 2003 ‘Catfight’ ad as it hits back at critics over its apology for using women in bikinis to sell beer – as Trump adviser slams firm.” Daily Mail. May 16, 2023. https://www.dailymail.co.uk/news/article-12090077/Miller-Lite-hits-apology-humorous-ad-using-women-bikinis-sell-beer.html