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One bad decision led to a chain of events that destroyed a major brand. Can it be resurrected?
A famous family-owned brand was bought by a mega corp. When the world went woke, the mega-corp followed. The results were so catastrophic that business schools will almost certainly use it as a case study of how NOT to handle a crisis.
The brand is so damaged they can’t even GIVE it away.
InBev, the Brazil-based corp that owns Bud Light, has been forced to sell off brands just to cover their losses.
Is Bud Light a lost cause? Or could someone step in to save the brand from itself?
Billy Busch, of the original Busch family, sat down for an interview last week.
In answer to a question from Johnson, Busch said he’d be interested in purchasing Bud Light if its parent company puts it on the market.
He said: “I know Anheuser-Busch InBev just sold off eight brands and if they ever decide to sell the Bud Light brand they could sell it to me, I’d sure as heck try to pull some people together and buy that brand because I think we can make Bud Light great again.”
The empty beer tent in Sturgis is a pretty strong signal of public perception of the brand.
Would putting it back in the hands of the Busch family — who couldn’t block the sale to InBev because their stake in the company wasn’t big enough — give the brand a much-needed reset?
Or is it doomed brand that’s now tainted forever?
Let us know what you think!
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