If Busch Family Buys Brand Back Would YOU Drink Bud Light Again?

Written by Wes Walker on August 17, 2023

[Editor’s note: Thanks to the generous support of faithful readers, our ClashDaily store helps offset operating costs so we don’t have to hide our best content behind a paywall like other sites… don’t forget to browse our Rowdy Gear category, and check out both of our anti-woke beer shirts.]

One bad decision led to a chain of events that destroyed a major brand. Can it be resurrected?

A famous family-owned brand was bought by a mega corp. When the world went woke, the mega-corp followed. The results were so catastrophic that business schools will almost certainly use it as a case study of how NOT to handle a crisis.

The brand is so damaged they can’t even GIVE it away.

InBev, the Brazil-based corp that owns Bud Light, has been forced to sell off brands just to cover their losses.

Is Bud Light a lost cause? Or could someone step in to save the brand from itself?

Billy Busch, of the original Busch family, sat down for an interview last week.

In answer to a question from Johnson, Busch said he’d be interested in purchasing Bud Light if its parent company puts it on the market.

He said: “I know Anheuser-Busch InBev just sold off eight brands and if they ever decide to sell the Bud Light brand they could sell it to me, I’d sure as heck try to pull some people together and buy that brand because I think we can make Bud Light great again.”


The empty beer tent in Sturgis is a pretty strong signal of public perception of the brand.

Would putting it back in the hands of the Busch family — who couldn’t block the sale to InBev because their stake in the company wasn’t big enough — give the brand a much-needed reset?

Or is it doomed brand that’s now tainted forever?

Let us know what you think!

The Effeminization Of The American Male by Doug Giles

Doug Giles, best-selling author of Raising Righteous And Rowdy Girls and Editor-In-Chief of the mega-blog, ClashDaily.com, has just penned a book he guarantees will kick hipster males into the rarefied air of masculinity. That is, if the man-child will put down his frappuccino; shut the hell up and listen and obey everything he instructs them to do in his timely and tornadic tome. Buy Now:The Effeminization Of The American Male