OOPS: Victoria’s Secret Tried Going Woke — Here’s What They Learned
Of course most of 'flyover country' could have told them that for free
For the longest time, Victoria’s Secret was known for one thing: gorgeous runway models in barely-there lingerie.
It wasn’t long before their company’s name was synonymous with sexy lingerie. Grabbing one of their shows at random, here is a taste of what they were known for:
Some of the models who walked that runway are well-known names: Tyra Banks, Gisele Bündchen and Heidi Klum.
Then along came the left’s more modern ‘sensibilities’. It was a classic case of overcorrection.
A push to embrace models that looked like regular girl-next-door ladies of a healthy weight got hijacked by the activist set. The body positivity movement insisted that heavy-set and otherwise unattractive people (some with adam’s apples) be featured in an industry that was specifically built around beauty standards that are reasonably universal in human experience.
Like anything else in life, when you deviate from a successful recipe, there is no guarantee that anyone will want what you are selling.
They hired Megan Rapinoe as a spokesperson… because nothing embodies traditional ‘feminine beauty’ standards quite like a loudmouthed, skinny, purple-haired lesbian.
In 2021, a significant rebrand saw the company replace its Angels with what it termed the VS Collective, described as a group of “trailblazing,” diverse women. At the time, Martin Waters, the former head of Victoria’s Secret’s international business who was appointed chief executive, said, “We needed to stop being about what men want and to be about what women want.”
This move saw a mixture of models used in campaigns and advertising, including plus-size and transgender models.
However, recent news of the company’s declining revenue almost year on year since 2020 has prompted it to step away from its rebrand, according to media reports. The policy reversal has sparked an online backlash against the lingerie brand.
In its most recent results, for the second quarter of this year, Victoria’s Secret reported a net loss of $1 million compared to net income of $70 million for the same period in 2022. Second quarter 2023 operating income also fell to $26 million compared to $98 million for the same period last year.
Victoria’s Secret shares have slumped from a high of $74.77 on August 13, 2021, to $19.45 as of Friday. — NewsWeek
After taking an ax to the goose that lays the golden eggs, they decided their woke campaigns were NOT paying off.
In the end, they’re going back to what works.
Imagine that.
Meanwhile, in a world that’s starving for worthy female role models why not feast on some substance instead of the moral ‘junk food’ of the internet influencer crowd?
In Doug Giles’ latest book, Biblical Badasses: The Women, Giles spotlights ten epic ladies who did awesome things for God with the odds severely stacked against them. These girls weren’t your typical church ladies. They were holy movers and shakers who upset hell with their God-honoring, faith-filled, lives. Giles’ unique take on these terrific women makes the scripture come alive. This book is real, raw, relevant, and irreverent. Giles’ prayer is that after reading, Biblical Badasses: The Women, not only will your noggin be filled with these amazing tales of high and lows from real women who rocked in a hard place, via the power of God, but that you will get off your butt, quit pursuing stupidity, start chasing down your high calling and at the end of your life, you too, like the holy femme fatales featured herein, will have left a massive scar on Satan’s haggard backside.
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