London’s first Muslim mayor just made a big announcement about what his constituents won’t or will be able to see in ads. Do you think that this is bull crap? Or do you think that he is doing the right thing?
Sadiq Khan, London’s first Muslim mayor, announced Monday that “body shaming” advertisements will no longer be allowed in London’s public transport.
“As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. It is high time it came to an end,” Khan said.
The mayor added, “Nobody should feel pressurised, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies and I want to send a clear message to the advertising industry about this.”
Khan was not clear in what would determine which ads would be banned, as it doesn’t include all images of people in underwear or swimming clothes. Most underwear and bikini models though can be assumed to have non-average bodies.
— Mayor of London (@MayorofLondon) June 13, 2016
Read more: Daily Caller
According to the BBC:
Adverts promoting negative body images will be banned across the Transport for London (TfL) network from next month.
As part of his mayoral election manifesto Sadiq Khan pledged to ban adverts promoting “unhealthy or unrealistic” body images.
The advertising watchdog received 378 complaints in 2015 about a weight-loss advert that asked customers if they were “beach body ready?”
Mr Khan has now asked TfL to set up its own advertising steering group.
The Protein World “beach body ready” promotional posters were defaced in Tube stations and a petition was started calling for the adverts to be banned, however the Advertising Standards Agency (ASA) watchdog later ruled the advert depicting a bikini-clad female model was neither offensive nor irresponsible.