Sayonara, Starbucks! Remember, YOU chose to put politics before profit. How’s that working out for you?
This time? We don’t mind saying, ‘I told you so.’ Not. At. All.
At ClashDaily, we tend to beat on Starbucks like a redheaded stepchild. Or a rented mule.
Why? Because it’s so DAMNED satisfying. And, because they’re usually wrong. About most things. Turns out they’re even wrong about how to maintain a super-successful corporation.
All you need to do to ruin a ‘good thing’ is to politicize it.
We called it idiotic, and putting politics ahead of profit when they first made their now-infamous 10,000 refugees announcement.
We also called them out for fake virtue. We also called them out for supporting the same rioters who keep smashing their storefronts. But hey, nobody said they were from Mensa.
They got hammered for it right away.
And then hard numbers started to come in. (It wasn’t pretty.)
What about since then? How have things looked?
Well… not good.
Starbucks’ vow to hire thousands refugees in response to President Donald Trump’s first travel ban appears to be hurting customer sentiment of the coffee chain, and financial analysts say it is denting their sales.
Trump supporters have called for a boycott of the chain since January 29, when Starbucks Chief Executive Howard Schultz vowed to hire 10,000 refugees over five years.
Schultz in a letter to employees said the promise of the American Dream was ‘being called into question’ and that ‘the civility and human rights we have all taken for granted for so long are under attack.’
After the letter was made public, consumer perception levels took an immediate hit as measured by YouGov BrandIndex’s Buzz score, falling by two-thirds between January 29 and February 13, and have not recovered.
What’s the graph look like?
You don’t need a business degree to know that THIS isn’t a good sign:
Both Credit Suisse, and YouGov Brand Index are reporting that IMMEDIATELY after that announcment, the brand took a big hit.
Is management doing a mea culpa and trying to win back their customers?
Nope. They tore a page out of the Clinton handbook.
It’s not something we did wrong. Our order-by-app thing is too successful, and creating bottlenecks.
With these bright sparks at the helm, I’m just glad I don’t own any Starbuck stock.
If you do, hang in there. It COULD get better. The guy in charge is supposed to be done in April.
Maybe the board should make sure his replacement has THIS as required reading. Just to be sure.
ClashDaily.com’s, Editor-In-Chief, Doug Giles addresses our nation’s abysmal wussification in his NEW book …
The Effeminization Of The American Male
by Doug Giles
Doug Giles, best-selling author of Raising Righteous And Rowdy Girls and Editor-In-Chief of the mega-blog, ClashDaily.com, has just penned a book he guarantees will kick hipster males into the rarefied air of masculinity.
That is, if the man-child will put down his frappuccino; shut the hell up and listen and obey everything he instructs them to do in his timely and tornadic tome.
In The Effeminization Of The American Male, Giles takes ‘Crispin’ from the unaccomplished, prissy and dank corridors of ‘Wussville’ up the steep, treacherous and unforgiving trail that leads to ‘Mantown.’
“Secretly, everybody’s getting tired of political correctness, kissing up. That’s the kiss-ass generation we’re in right now. We’re really in a p*ssy generation.” – Clint Eastwood
This is definitely one of the most politically incorrect books to ever hit the market.
It will most certainly offend the entitled whiners, but it will also be a breath of fresh air to young males who wish to be men versus hipster dandies.