Miss America’s Rating TANK After They Dropped Swimsuit Competition – And I Mean, Tanked!

Did you even KNOW that Sunday was the Miss America Pageant? Judging by the ratings, many either didn’t know or didn’t care.

Pundits wondered: if you take the swimsuit out of the Miss America pageant, will anyone still tune in?

The answer was a solid ‘no’.

Or at least, not nearly as many as before. About a million viewers said ‘no thanks’ to this year’s format.

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The winner, Nia Franklin, was glad she didn’t have to wear the swimsuit, but…

Viewers appeared more underwhelmed by the changes to the pageant. It slipped to a new low in viewership on ABC, which drew 4.3 million total viewers for the Sunday evening telecast, according to Nielsen overnights.

Since the pageant airs live, that may adjust a bit when final numbers are released. But it will still be down from last year when the program averaged 5.6 million total viewers. This year’s viewership decreased by 23%.
Source: Forbes

Some contestants discuss the loss of the swimsuit competition:

To put the ratings in context:

Sunday night’s telecast of the 2018 Miss America Competition on ABC drew 5.6 million viewers and a 1.2 Nielsen rating, according to a release from the Miss America Organization.

The two-hour show saw a drop in viewers compared with last year, when it drew 6.25 million viewers for a 1.3 rating, according to data from the Nielsen Co.
[…] According to Press archives, the competition has seen a decline in viewership since 2013, despite gaining viewers in 2015.

2016: 6.25 million viewers

2015: 7.9 million viewers

2014: 7.1 million viewers

2013: 8.6 million viewers
Source: Press Of Atlantic City

And with contestants making the news with their ‘Anti-Trump Resistance’ answers it doesn’t look like those ratings will be bouncing back any time soon.

SAD!

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