Whiskey For ‘Generation Tide Pod’? Glenlivet ‘Capsule Collection’ Is Being MOCKED On Twitter
Glenlivet introduces a new product and, just like that, Tide Pods are suddenly trending. Would YOU try one?
People have strong opinions when you mess with their traditions — especially when alcohol is involved. That goes double for scotch. There is now a bite-sized delivery system for a new scotch-based cocktail selection.
No, this is not a replacement for the usual way to sip and savor a good glass of scotch (as the purists seem to fear) but a new product line.
Is it kinda weird? Sure. But who knows whether it will catch on, or be the next ‘New Coke’ fail.
Before we get to the social media blowback, here’s what it’s all about:
As we said, they are being pitched as cocktails, not just a different way to ingest the regular scotch. In three flavors (below) Social media had a LOT to say about this.
Citrus:
The Citrus Capsule blends vibrant bergamot, zesty grapefruit and almond with pepper and the warmth of The Glenlivet’s Founder’s Reserve.
Ingredients:
The Glenlivet Founder’s Reserve
Lemon Distillate
Fino Sherry
Lillet
Bergamot CordialWood:
The Wood Capsule combines The Glenlivet Founder’s Reserve with powerful woody notes of cedar and sandalwood, as well as tannins of nutty oloroso.
Ingredients:
The Glenlivet Founder’s Reserve
Sandalwood Distillate
Tayēr Aged Aquavit
Oloroso
Rosso Vermouth
Cedarwood CordialSpice:
The Spice Capsule blends the rich full bodied notes of The Glenlivet Founder’s Reserve with base note of vetiver, dark walnut bitter, leather and tobacco.
Ingredients:
The Glenlivet Founder’s Reserve
Muyu Vetiver Gris
Oloroso Sherry
Raspberry Verjus
Black Walnut Bitters
Paychaud’s Bitters
Reactions went the gamut including horrified, amused, open mockery, cynical, and even some who seemed intrigued by the idea.
Signs of the Apocalypse. https://t.co/4sCcZ0OVcp
— Ted Cruz (@tedcruz) October 5, 2019
Boardroom:
Suit 1: Millennials aren’t buying our scotch. Why?
Suit 2: Probably because all they do is vape and eat tide pods.
S1: Crazy pitch, but hear me out…
— 222 Minutes (@222Minutes) October 5, 2019
Ugh. Sadly, that wasn’t the only one who went straight to the rectal consumption angle. Thanks so much for that.
— Mr. Scotch (@FL_ScotchLover) October 4, 2019
So what does ClashNation think about this new product?
Is it an outrage? Intriguing? A hilarious fail? Our omments are open. Have at ‘er, and let us know what you think.
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