WTF? Snapchat’s Juneteenth Filter Had People Smile To Break Chains That Appeared On The Screen

Written by K. Walker on June 19, 2020

If this is not the most tone-deaf move in social media, it’s gotta be in he top 3.

Now that the entire country has been wokescolded into admitting that America is a racist country and it has been thus since the founding, corporations everywhere are virtue-signaling their support for African Americans.

Juneteenth is the day that many African Americans recognize as the day that slavery in the United States officially ended. It was on June 19, 1865, that Major General Gordon Granger of the Union Army landed in Galveston, Texas, and informed slaves that the Civil war was over and that slavery had been abolished. President Abraham Lincoln had issued the preliminary Emancipation Proclamation on September 22, 1862, but it didn’t go into effect until January 1, 1863.

The social media platform SnapChat decided to commemorate Juneteenth by introducing a special filter that has users smile in order to break chains that appear behind them. The text read “Juneteenth Freedom Day.”

Journalist Mark S. Luckie posted a video of himself using the filter, with the caption, “Smile to break the chains? Okay then,” and calling it “um…interesting” and it quickly went viral with other users posting their videos.

Really, guys? What kind of idiots work over there?!

“Smile to break the chains”? What the heck is wrong with people? Did they think that this would heal the racial divide?

This is by far the worst example of trivializing the horrors of slavery that I have ever seen in my entire life.

Another user shared her video…

And so did another…


And more…

Apparently there was another filter that featured chains:

It received a lot of criticism online.

After the backlash, Snapchat pulled the filter. In a statement, the company said they “deeply apologize to the members of the Snapchat community who found this Lens offensive.”

In the statement, a spokesperson for Snap said “diverse” employees were “involved in developing the concept.” The spokesperson said the filter going live was a mistake, as it had “not been approved through our review process.”

“We are investigating why this mistake occurred so that we can avoid it in the future,” the spokesperson said.

Source: Buzzfeed News

Luckie then told SnapChat to “hire more black people.”

Yeah, that may not be the only problem over there, though Luckie.

The problem is that there probably aren’t many conservatives there, either.

There is not one conservative that I know that wouldn’t eye-roll this move as a stupid, insulting, completely tone-deaf attempt at virtue-signaling slactivism in order to appease the woke mob.

The problem is that SnapChat, just like a lot of other companies is filled with leftists who want to show just how not racist they are. They did that by creating a filter that was quintessentially racist.

Good job, SnapChat! Very cool.

ClashDaily's Associate Editor since August 2016. Self-described political junkie, anti-Third Wave Feminist, and a nightmare to the 'intersectional' crowd. Mrs. Walker has taken a stand against 'white privilege' education in public schools. She's also an amateur Playwright, former Drama teacher, and staunch defender of the Oxford comma. Follow her humble musings on Twitter: @TheMrsKnowItAll and on Gettr @KarenWalker