DECISION 2020: Gun Maker Can’t Keep Up With Surging Demand … Is THAT News?

Written by Wes Walker on October 30, 2020

Many issues divide left and right, but few as sharply as their views on gun ownership. In light of that, this news story may be a helpful data point in making sense of next week’s election.

Guns are flying off the shelves faster than they can be resupplied.

It’s been a crazy year, racked with wave after wave of uncertainty.

China’s gift to the world went viral in the most literal of senses. That knocked the world for a loop.

That led to mass economic shutdowns – the wisdom of which will be a point of debate for a long time to come.

With all that pent-up frustration, free time, and activists looking for an opportunity to take the reigns in an election year, George Floyd’s death was the official trigger of a chain of events that led to statues being toppled, businesses being looted and burned, and people killing strangers in the street over explicitly political reasons.

Police weren’t able to respond, as the now-famous Mark McCloskey case in St Louis demonstrated, and it became evident that citizens’ personal safety was likely to become entirely their own responsibility.

One of the nation’s largest gunmakers has massively ramped up production—and still can’t meet unprecedented demand.

Sturm, Ruger & Company said it increased production 50 percent over last year, including a 15 percent surge in the second and third quarter of 2020 alone, according to an earnings report released Wednesday.

Even with increased production, Ruger’s gun inventory remains “near historic lows” due to record demand, said CEO Christopher Killoy.

“Consumer demand showed no signs of letting up during the quarter,” he said, because of “concerns about personal protection and home defense” caused by “civil unrest,” activists’ calls to defund the police, and “the continuing COVID-19 pandemic.” –FreeBeacon

For all their skyrocketing sales, they simply couldn’t keep up fast enough to supply every interested buyer.

The demand has already led to massive revenue increases for the company. It reported a nearly $100 million jump in sales over the first nine months of 2020 as compared to 2019. That jump added up to $399.6 million in sales over that time, nearly tripling the company’s earnings per share. –FreeBeacon

The other publicly-traded company is experiencing similar demand pressures.

The Christmas season, continued unrest spilling into the suburbs, and the specter of Joe Biden installing Beto as his gun Czar if Democrats were to win is continuing to power brisk sales.

Gun sales like this are by no means a scientific poll, but they are not a data point to be easily ignored, either.

Soon, we shall all know for certain.

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